Apple Watch

Still don’t know what to make of the Apple watch. The gold edition is firmly aimed at the affluent fashion market.

Wealthy watch collectors would not be interested in a gold Apple watch. For the most part, those people buy swiss mechanical watches. Things that were hand assembled, have a degree of heritage and are good investments. An Apple watch will not appeal to them. These guys buy 1950s Rolex Daytonas and Patek Philippe dress watches. 

I can only see this being a big success two or three years from now when the technology has matured to the point where it is no longer necessary to own an iPhone to use it. The fact that the watch is essentially a ‘slave’ unit is going to hamper anyone outside of the iOS ecosystem. The reason the iPod and iPad were a huge success was partly down the fact that anyone could buy one.

Remember when the iPod first came out? Apple didn’t waste much time making a Windows edition of iTunes. They need to figure a way for people to come across from other platforms without having to buy an iPhone in the process. As usual with Apple, most of the real innovations and cool stuff will appear in the second and third generation models. After then, it will just be incremental advances.

I’m still not sold on wearables. They obviously have a place for sports people, athletes and health-orientated individuals. But for everyone else, how many more seconds does it take to pick up your phone than look at your wrist? More importantly, do you need to be constantly notified of everything immediately?

In addition, the watch needs the phone for connectivity, it’s hardly liberating you from that device. It’s just giving you less of a reason to look at it. Should you really spend hundreds of dollars, let alone thousands, on a gadget to free you from the inconvenience of accessing your $650 smartphone? That remains the deepest unanswered question about the Apple Watch. At least for the moment.