When fashion goes too far

Welcome to the UK's first block of flats where the style and interiors have all been designed by the global fashion-house, Versace. As a result, fashionistas who choose to live their lives smothered in Versace, will soon be able to live under its roof as well. 

Every morning they'll be able to wake up in Versace sheets, drink tea from a Versace cup, wallow in a Versace bath and walk on Versace-patterned carpets - even before accessing their Versace wardrobe.