How good is a cheap smartphone?

The Vertu comes with a super-robust sapphire display screen and boasts 64GB of internal memory. It has a 13 megapixel camera and also claims to have 300 hours stand-by battery life.

It’s a top spec with a top price tag - but before you start selling the family silver you no longer need to dig that deep for a decent smartphone, said CSS Insight analyst Ben Wood.

“I think £200 is a lot of money for a phone now,” he told the BBC.